The changes of life style due to the better economy condition, which is tend to practice instant life that produce more and more domestic garbage and waste. As the people more aware in personal sanitation, people prefer to use paper napkin instead of fabric napkin; use face tissue instead of towel. Can you imagine if all people in this world use tissue for all their cleansing and wiping purpose, how many forest will be destroyed to cover tissue need all over the world? How many trees should be sawed to produce such number of paper napkin and tissue?

All those I mentioned above hopefully will touch our conscience to protect our oxygen reservoir and a home for millions fauna. Either for office, home or canteen, please reconsider of using hand dryers instead of paper napkins, use towel instead of face tissue. Mind that how many trees will be reserved and save the world’s oxygen bank.

Interest in the environment, piqued by the first Earth Day in 1970, was pushed to new heights with the 20th year celebration of Earth Day 1990. Since then, a consumer and marketing frenzy over “going green” has emerged. In fact, more than 11 percent of new products introduced between 1989 and 1990 were making some type of claim to be “green” or environmentally friendly. This seemingly endless number of “green” products has been created to meet the demands of environmentally conscious consumers. “Green” education has been added to our schools’ curriculum, and is a prominent message in many media public service and corporate identity campaigns.

Companies that are going “green” today may be seeing gold along the way, but the flood of green products and advertising also has prompted scrutiny by regulators, environmental groups and consumers. Simply labelling a product “environmentally friendly”, “biodegradable”, or “recyclable” isn’t enough, and companies whose products are perceived or found to be harmful to the environment or falsely represented as “green” may see decreased sales and a loss of public trust, as well as possible repercussions from the Federal Trade Commission or their state’s attorney general’s office.

From a business standpoint, the green movement stands to benefit the economy as well as the earth. Entrepreneurs have found ways to associate products with the environmental movement, everything from shampoo and laundry soap to calendars and t-shirts. Other companies are seizing the opportunity to become involved in environmental issues with public relations programs, such as partnerships with environmental groups, or with marketing promotions such as giving away tree seedlings or touting the new reduced packaging of their products.

Incorporating environmental concerns with a solid business strategy can make a difference and provide a competitive edge. Read on to see what other companies have done.

Honeywell Inc., headquartered in Minneapolis, Minnesota, helps more than 750 American school districts save money on energy bills while creating a comfortable and cost-efficient environment for their students and teachers. Their School Services Program has saved millions of dollars for participating schools by helping them operate more efficiently. The savings schools achieve through the program can be applied to teaching and learning, rather than utility bills.

Schools enter into a partnership with Honeywell, in which Honeywell conducts an energy audit and develops a list of possible ways to reduce energy costs. The list might include repairing and updating HVAC and lighting systems, maintenance and operation of those systems, application of computerized energy management, integration of fire and life safety systems, indoor air quality diagnostics, vendor services coordination and customized training for staff at the school. Honeywell guarantees in writing that the cost of upgrades will be paid for by the energy savings realized by improved operating efficiency and conserved energy. Since the program is self-funding, school districts have adequate cash flow to meet project payments. If their funds fall short at any time, Honeywell will make up the difference.

The Hemet Unified School District in California realized great results from the program. Limited funds prohibited the District from modernizing their facilities by traditional means. With the help of Honeywell, they were able to complete an extensive retrofit to improve classroom conditions in 14 school buildings. The school district will realize more than $5.4 million in energy savings, operational savings and utility rebates over the next 10 years, more than enough to meet project costs.

What’s in it for Honeywell?
Honeywell helps aging schools improve their energy management and save money on energy costs as part of its commitment to the education of future generations.

For a number of years, StarKist Seafood Company had been concerned about the accidental killing and injury of dolphins during tuna fishing operations. In April 1990, it announced a sweeping new policy to save dolphin lives and protect them from injury. With this policy, StarKist became the first major American tuna company to make a commitment to the public to sell only “Dolphin Safe” tuna.

As a result of this policy, StarKist will not buy any tuna that is caught at the expense of killing dolphins. Labels on StarKist tuna cans now carry the “Dolphin Safe” symbol and message, “No harm to dolphins,” to inform consumers of StarKist’s commitment to the safety of this marine species.

The “Dolphin Safe” policy also ensures that StarKist will continue to refuse to buy any fish caught with gill or drift nets. Drift nets are virtually undetectable nylon nets, as large as 40 miles in length. They are hazardous to many forms of aquatic life because they are not selective. Birds, dolphins, sea turtles and other marine animals, including certain types of whales, can be snared along with the intended catch.

StarKist will only buy tuna caught by “Dolphin Safe” fishing practices. The major tuna fishing method used throughout the world is purse seining because it has enabled fishermen to increase their tuna catch by a factor of 10. A purse seine net has a cable threaded at the bottom of it, much like the drawstring on a purse. The top of the net has cork floats which keep the net secured at the ocean’s surface. Once the tuna are located, the ship circles the school and drops the net in its wake. After the net is around the entire school, the cable is tightened and the net closes underneath the catch.

Purse seining can be “Dolphin Safe” as long as the net is not set on the dolphins — a sometimes difficult task in the bountiful Eastern Tropical Pacific Ocean. This coastal zone extending from Southern California to Chile is the only region in the world where dolphins are known to naturally swim above schools of yellow fin tuna. This natural phenomenon makes an easy way for fishermen to locate tuna, but there are other ways fisherman can locate tuna to avoid coming in contact with dolphins. They can use other signs to locate tuna such as stirrings at the surface of the water, sea birds or by using electronic gear.

StarKist, as a leading brand of tuna, has taken a leadership role with its “Dolphin Safe” policy, thereby encouraging the fishing industry to make tuna fishing safer for dolphins around the world.